Birdseye studied biology and went to work as a naturalist for the US government. Working in the Arctic, he observed how native Americans combined ice, wind and temperature to freeze fish. He also discovered that texture and taste of frozen fish were almost the same as fresh fish.
Sure that people in New York would pay for the benefits of such fish products, Birdseye returned home and founded Birdseye Seafoods, Inc. in 1924.
Birdseye then turned his attention to the marketing challenge. He began to test refrigerated grocery display cases; manufacturing began in 1934. Later his company began to lease refrigerated railway containers to transport frozen foods; national distribution became a reality - and Birdseye became a legend.
Clarence Birdseye's process is still in use. It keeps the nutritional value and the flavour of food. By providing convenience and quality, this innovator has improved both the health of almost everyone in the developed world.