BMG533 Entrepreneurship in Practice
Supporting your work on this module
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    • Slides 02-05
    • Slides 06-15
    • Slides 16-25
    • Slides 26-30
    • Slides 31-38
    • Slides 39-48
    • Slides 49-54
    • Slides 55-59
    • Pages 60-77
    • Slide 78
  • Blog

Welcome!

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Arthur McKeown
This is work in progress to complement the face to face to face delivery of the module, November-December 2013.

Do not pay for anything; that said, some of these resources are supported by advertising or have premium areas available by subscription.

I have added a Contact me! form at the bottom of this page; please use it for any questions, queries or quibbles you may have.

Please do not take everything too seriously!

1 January 2014 - Much has been done to give some brief accounts of business ideas in the Innovation area and to provide more commentary to the slides provided in the Presentations area. Please work through each of the sections briskly, drawing out any value that you may be able to get from the different reminders of points that I was seeking to make during the face to face time in class.

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James V Green, University of Maryland

His MOOC is now available here.

Extra resources

University of Ulster

Marketing Mentor     username ulster password ulster

HBR 1985 - Rich and Gumpert

HBR 1997 - Sahlman

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