Welcome!
Arthur McKeown
This is work in progress to complement the face to face to face delivery of the module, November-December 2013.
Do not pay for anything; that said, some of these resources are supported by advertising or have premium areas available by subscription.
I have added a Contact me! form at the bottom of this page; please use it for any questions, queries or quibbles you may have.
Please do not take everything too seriously!
1 January 2014 - Much has been done to give some brief accounts of business ideas in the Innovation area and to provide more commentary to the slides provided in the Presentations area. Please work through each of the sections briskly, drawing out any value that you may be able to get from the different reminders of points that I was seeking to make during the face to face time in class.
Do not pay for anything; that said, some of these resources are supported by advertising or have premium areas available by subscription.
I have added a Contact me! form at the bottom of this page; please use it for any questions, queries or quibbles you may have.
Please do not take everything too seriously!
1 January 2014 - Much has been done to give some brief accounts of business ideas in the Innovation area and to provide more commentary to the slides provided in the Presentations area. Please work through each of the sections briskly, drawing out any value that you may be able to get from the different reminders of points that I was seeking to make during the face to face time in class.
Extra resources
University of Ulster
Marketing Mentor username ulster password ulster
HBR 1985 - Rich and Gumpert
HBR 1997 - Sahlman
Marketing Mentor username ulster password ulster
HBR 1985 - Rich and Gumpert
HBR 1997 - Sahlman